So you want to setup an e-store? Make your fortune online, working from the end of your garden. How hard can it be? Very! Read on my friends.

Thursday, 18 June 2009


Flashback to July 2006

So where to start? I seem to recall it all seemed so simple back in the day. Mrs G had found some products she wanted sell and had located some stock in the UK. She established relationships with suppliers in France and sent out proformas’s spending a significant amount of money, although back then of course Sterling was king. She’d found a little shop, brought some fittings and got me to spend many evenings painting our newly fitted custom built shelves.

So what was the next logical step in our planned espadrille & tablecloth empire? Why a logo and a website of course.

As part of the deal when we took on the stock I was also given the domain. I thought this was quite a steal at the time and surely e-success was only just around the corner.

We engaged a local website design company called aitch creative. They lived up to their name and were indeed very creative, coming up with our logo which I still love. Unfortunately, I didn’t really heed their advice regarding creating a website, which ended up costing me hundreds. But I’ll save that story for next time.

Anyway, with our new logo freshly applied to the front of the shop Mrs G opened in July 2006, in what I remember was the last nice summer we had. Everyone loved the shop, loved the product lines and loved her. Life was good back then.

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