Orientation

Flashback to July 2006

So where to start? I seem to recall it all seemed so simple back in the day. Mrs G had found some products she wanted sell and had located some stock in the UK. She established relationships with suppliers in France and sent out proformas’s spending a significant amount of money, although back then of course Sterling was king. She’d found a little shop, brought some fittings and got me to spend many evenings painting our newly fitted custom built shelves.

So what was the next logical step in our planned espadrille & tablecloth empire? Why a logo and a website of course.

As part of the deal when we took on the stock I was also given the espadrille.co.uk domain. I thought this was quite a steal at the time and surely e-success was only just around the corner.

We engaged a local website design company called aitch creative. They lived up to their name and were indeed very creative, coming up with our logo which I still love. Unfortunately, I didn’t really heed their advice regarding creating a website, which ended up costing me hundreds. But I’ll save that story for next time.

Anyway, with our new logo freshly applied to the front of the shop Mrs G opened in July 2006, in what I remember was the last nice summer we had. Everyone loved the shop, loved the product lines and loved her. Life was good back then.